Build a Sales-Ready Website, Maximize your ROI!

One of the most disappointing features of an outbound marketing is the measurability. You will only throw a lot of money for a print ad campaign hoping that you will be able to grab the attention of the readers, cross fingers that they will be your target audience, and count on every lucky star that they will actually reach on your sales team.

A lot of clients are presenting this challenge whenever they look for help in finding for a marketing partner. These people feel like they have been wasting their money and only struggle on identifying how their marketing spends result in revenue in their organization. This part is exactly where the inbound marketing conversion starts.

Four stages in breaking inbound marketing:


  • The first stage is focused on attraction where this talks about attracting the target customers on your website;
  • Next stage is converting the qualified traffic to leads;
  • The third stage is the stage where you need to target the efforts to close the leads to pay the customers; and
  • The last stage for inbound marketing is engage, where you have to work on re-engaging and attracting the clients so they will keep coming back for more.

If you think about it, the first two staged for this process will be able to help you craft your own sales-ready website. You only need to take a look at the process to attract the appropriate visitors on your website and analyze how optimizing your own website will be sales-ready and will be able to increase your conversion rate, at the same time maximizing your ROI with an inbound marketing.

Before you begin to generate the valuable leads, you need to identify first how you are going to attract these leads to your website. You will be able to do this is various ways, but you need to focus on:

  • Persona-Driven keyword- these are keywords that are based off your buyer persona. In order to make sure that you are going to be successful in your marketing strategy especially with the inbound marketing, it is very important that you determine youristock_000073789545large_2400target customer, who is your buyer persona.
  • Social media promotion- use social media which is tailored for your audience. Whenever you prospective client are spending their time on Twitter and Facebook, you need to be there too. If you are just beginning in the world of social media, you do not need to go anywhere. You need to focus your efforts in the popular social media platforms where your buyer personas are.
  • PubHub Blog: this is the next generation blog architecture which specializes in alignment of the location of a content wit
    h the journey of the buyer. The goal behind this is that the companies have a website presence and PubHub is going to house 80 percent of content resources and this includes several blogs, case studies, reports, and premium content offers.

Generally speaking, you have two options on this; you can either throw the marketing dollars that you have for outbound tactics which are difficult to measure and makes it difficult in gauging ROI; or you can have your money spent strategically. You decide.

Do you need any help please contact Imaj.inn Studio